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Top Reasons Why You Should Have Business Cards
- By Adir Le
- Published Sunday 15th 2009
- Advertising
- Unrated
Adir Le
Adir Le writes for Printrunner on topics relevant to small businesses. Most recently he has written articles such as brochure printing and online business card printing.
View all articles by Adir Le
Business cards were once the hallmark of top executives who flashed them around like exotic sports cars as proof of their high rank and level of success. Back then, having business cards printed was expensive. Today, almost any business professional can enjoy the wide range of benefits offered by business cards. But what are those benefits?
Great for Networking
Have you ever been to a party or event where there were lots of people? Of course you have. And wouldn't it have been wonderful if you had some type of convenient marketing material to distribute easily to those people, many of which would be happy to use your services or buy your products?
Well, business cards could turn that situation into a profitable one for you. If you tried to pass out brochures or sales letters for your company, it would not go over well. However, striking up a friendly conversation and ending with, "Let me give you my business card so we can carry on this conversation later," sounds natural and even polite.
Convenient for Potential & Current Customers
Business cards are also helpful to you as a consumer. Think about the last time you wanted to make a major purchase and you worked with a specific sales person to close the deal. You enjoyed a great sales experience. What if you wanted to buy something else from the same person? Chances are you haven't stored his or her personal details in your memory permanently. How do you easily reconnect with that sales person?
If the person had business cards, he or she could have given you one of their cards to hold on to. Then, if you've wisely held on to the card, you would have an easy way to reach that sales person again. And, of course, the reverse is true. If you're in sales, being able to pass out business cards to your clients increases your chances of getting repeat business.
Easy Marketing
Normally, marketing can be expensive. If you do direct marketing, you'll have high postage costs and printing expenses. If you run advertising, you have to pay enormous fees for the production of the ads and for running them so they reach your targeted audiences. With business cards, you pay a flat fee for the production of the cards and you distribute them in any way you desire. You can pass them out to clients, send them in Christmas cards to your customers or leads, or drop off stacks (with permission) in targeted locations. Plus, business cards can be purchased on almost any budget. Because you can customize the cards, you have more control over the price.
Proven Effective
The truth is that business cards are one of the few marketing methods that have consistently been shown to work at bringing in business, including repeat customers. They wouldn't still be passed out by companies if they weren't producing some positive effects. Business cards have been working for decades and will continue to work for years to come.
Great for Networking
Have you ever been to a party or event where there were lots of people? Of course you have. And wouldn't it have been wonderful if you had some type of convenient marketing material to distribute easily to those people, many of which would be happy to use your services or buy your products?
Well, business cards could turn that situation into a profitable one for you. If you tried to pass out brochures or sales letters for your company, it would not go over well. However, striking up a friendly conversation and ending with, "Let me give you my business card so we can carry on this conversation later," sounds natural and even polite.
Convenient for Potential & Current Customers
Business cards are also helpful to you as a consumer. Think about the last time you wanted to make a major purchase and you worked with a specific sales person to close the deal. You enjoyed a great sales experience. What if you wanted to buy something else from the same person? Chances are you haven't stored his or her personal details in your memory permanently. How do you easily reconnect with that sales person?
If the person had business cards, he or she could have given you one of their cards to hold on to. Then, if you've wisely held on to the card, you would have an easy way to reach that sales person again. And, of course, the reverse is true. If you're in sales, being able to pass out business cards to your clients increases your chances of getting repeat business.
Easy Marketing
Normally, marketing can be expensive. If you do direct marketing, you'll have high postage costs and printing expenses. If you run advertising, you have to pay enormous fees for the production of the ads and for running them so they reach your targeted audiences. With business cards, you pay a flat fee for the production of the cards and you distribute them in any way you desire. You can pass them out to clients, send them in Christmas cards to your customers or leads, or drop off stacks (with permission) in targeted locations. Plus, business cards can be purchased on almost any budget. Because you can customize the cards, you have more control over the price.
Proven Effective
The truth is that business cards are one of the few marketing methods that have consistently been shown to work at bringing in business, including repeat customers. They wouldn't still be passed out by companies if they weren't producing some positive effects. Business cards have been working for decades and will continue to work for years to come.
