Ever since the creation of internet revolutionized the way some people think about advertisement and spreading of information, anything you might need to know is now available in mere seconds at the push of a button. Long gone are the days of countless hours of research at the library or scanning through the newspapers to find whatsoever you choose to look for. Due to this, it seems like the digital media has become so versatile that there is hardly any more use for the print media. But what people do not know is that this is completely not true in so many ways.
Nowadays, most people tend to spend about fifty to seventy five percent of their time awake on the computer system. People listen to music, watch movies even read books online. I know digital media has its advantages, and no one is trying to discredit it by any means, but the print media tend to have the upper hand in a few important ways.
Let’s begin from the obvious fact that the online adverts tend to face more competition. Most website averages about four adverts per page view, putting adverts per page view at a four to one ratio. Meanwhile, the ratio for print advert is smaller considering the fact that a magazine, for instance, may have thirty adverts in fifty pages, putting adverts per view at a six to one ratio.
Furthermore, studies have shown that eighty percent of people tend to skip banner adverts whenever they come across them online. Only twenty percent of the population will even click an advert when they see it online. Let’s take some time to think about this: how many times have you picked up a brochure or browsed through a magazine while waiting in line at a store? I’m sure it is a lot more time than you have clicked on an online advert.
Print publications have a more predictable and loyal readership. Printed publications like magazines and brochure can stay in circulation for a long period of time, not to talk of the newspapers that do advert placement especially for those searching for local customers. Print media can make targeting a specific audience over a long period of time much easier. Take myself for an example, it doesn’t matter h0w many TV shows I watch online. When it comes time for me to buy, I always opt for a physical copy. I also do not like taking an E-book to class because trying to find the right page on the screen was too hard and I just could not keep up. It is always easier to flip through pages and I also do taking of noted by hand.
There is always something very satisfying about the physical interaction with a product that you cannot get online. Tactile learners experience the world through touch and movement. Print media can create a lasting impression on and audience that would otherwise be ignored. The internet is not just a wonderful tool, it has become a necessity in the advertisement world for companies, organization and businesses. But let’s not forget that Print media still has its benefits and as such should never be dismissed.
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2 Weeks Ago, Wednesday, June 13, 2018, 08:05:08